I build Online Shops

An online shop needs to work for both your customers and your business. Products should be easy to find, checkout should be straightforward, and orders should fit into the way you already work.

Whether you’re launching a new shop or trying to improve one you already have, I can help. That might mean setting up a shop from scratch, improving the buying experience, connecting your existing systems, or fixing parts of the shop that are getting in the way.

The right approach depends on your products, processes, and existing setup. Sometimes an existing platform is all you need, while other projects call for something more tailored.

The goal is a shop that is easy to manage and pleasant to use. It should keep doing its job as your products, customers, and business change.

Shopify

Shopify is a good choice when you want to get an online shop running without building the whole platform yourself. It takes care of many of the basics and has a large ecosystem for extending the shop when you need more.

  1. Fast Setup

    Shopify provides the basics for getting a shop online quickly. Products, payments, orders, and other essential features are ready to use, so you can focus on running the shop.

  2. Extensive Ecosystem

    Shopify has a large ecosystem of themes and apps for extending the shop. This makes it possible to add features for marketing, shipping, analytics, and other needs without building everything from scratch.

  3. Hosted and Managed

    Shopify takes care of hosting, security, and platform updates. That reduces the technical work involved in running a shop and leaves more time for the business itself.

  4. Custom Shopping Experiences

    The way customers interact with your products matters. Shopify can be extended with custom interfaces and interactions when the standard shopping experience doesn’t quite fit your business.

Shopify works well when the standard features fit your business and you want to spend your time running the shop rather than maintaining its infrastructure. I can set up the shop, connect the services you already use, and adapt the parts that need to work differently.

I also build Websites

Sometimes you need a website rather than a shop. I build websites that make your business easy to understand and give people a straightforward way to find what they need. They can be simple and low-maintenance or include the custom functionality your business requires.

See how I build websites

Shopware

Shopware is a good fit for businesses that need more control over how their online shop works. It provides a solid foundation with plenty of room for custom features and integrations.

  1. Open Source Flexibility

    Shopware is an open-source platform that can be adapted to specific requirements. This gives you more control over the shop, its integrations, and how the system is operated.

  2. Room to Grow

    Shopware can support different stages of a business, from a smaller shop to a more complex operation. Its modular structure allows features and integrations to be added as your requirements change.

  3. Hosting Options

    Shopware can run on your own infrastructure or on hosting that you choose. This gives you control over the environment, data, and integrations while keeping the foundation of an established e-commerce platform.

  4. Rich Shopping Experiences

    Shopware gives you room to shape how products and content are presented. Custom content, storytelling, and personalised experiences can be combined with the shop’s core functionality.

Shopware can make sense when your products, processes, or integrations go beyond what a simpler shop platform provides. I can adapt the platform around your business and keep the setup understandable as the shop develops.

I also build Infrastructure

An online shop depends on the systems running behind it. I set up and manage hosting with infrastructure as code, whether that means cloud services or your own servers. The aim is a setup that is reliable, maintainable, and appropriate for the shop you actually run.

See how I handle infrastructure

Custom Online Shops

Sometimes an existing shop platform doesn’t fit the way a business works. A custom shop can make sense when specific processes, integrations, or customer experiences require something more tailored.

  1. Tailored Features

    Every business has its own way of selling. A custom shop can be built around specific products, pricing rules, ordering processes, or integrations instead of forcing those processes into a standard platform.

  2. Architecture for Your Needs

    A custom shop can be structured around the demands of your business. That makes it easier to handle unusual workflows, larger product ranges, or new requirements as the business changes.

  3. Custom Environments

    A custom shop gives you more choice over how the system is built and operated. Programming languages, frameworks, hosting, and integrations can be chosen around the existing technical environment of your business.

  4. Unique Shopping Experiences

    The way customers interact with your products can be designed around your business. Custom interfaces and workflows make it possible to create experiences that would be difficult to achieve with a standard shop platform.

Custom development adds complexity, so I only recommend it when there is a good reason for it. When an existing platform gets in the way of how your business needs to operate, building the right parts from scratch can be the simpler solution in the long run.

Let’s build your shop

Launching a new online shop, improving an existing one, or trying to fix a part of the buying process? Tell me what you have in mind.

You don’t need a technical brief. A few details about your products, your current setup, and where things are getting difficult are enough to start.

Tell me about your shop

Photo of Tobias Tom